Technology

  • Cloud vs. On-Premise Customer Data Platforms (CDPs) – A Strategic Decision

    Imagine your company’s treasure chest – it’s filled with valuable information about your customers. This treasure can help you create amazing customer experiences and smart business decisions. But here’s the catch: how you handle this treasure is a big decision. We’re diving into a topic that’s all about making smart choices with your customer data.…

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  • A Starting Point to Marketing Technology Architecture

    Last week, during an interview, the candidate asked me how I could move beyond my current technology and learn different marketing technologies. I also get this question a lot from some of my internal teams. So, here is what I think is the starting point to learning Marketing Technology. Before that, let me talk about…

  • The journey from a Developer to an Architect

    The Architect’s role has evolved over the years. With the burst of the Digital First initiatives, architects are now part of the board room discussions for organizations. I get a lot of questions about the skills, roles, and the kind of experience required for an architect. This article will provide a point-of-view on the journey…

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  • AEM as a Cloud Service – High Level Deployment Architecture

    It’s been a while since I wrote an article and what better way than starting again with AEM as a Cloud Service. This article will give you a high level understanding of the architecture and how AEM is deployed on cloud. The references of this article are Adobe Documentation and AdaptTo. There are huge underlying…

  • Logging Best Practices

    Loggers are the saviors for any project. Without loggers it would become impossible to identify RCA for any issue. But it is also important to understand when and how to write loggers. In this article I will go through few of the basics of the loggers and its best practices. Logging is a huge topic…

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